Promotional marketing can make brands mean something more to their consumers. Promotions, just like consumer marketing, should help brands connect with their consumers. How? By offering promotions that are driven by critical insights. This will help the ideas connect the brand, the promotion and the consumer together, so that only one particular brand could have done the promotion.
Why is this so important? Brand extension, brand loyalty and sales building.
Back when one of our creatives created the first loyalty program in the industry for American Airlines.
The loyalty program is still around today.
The national "Queen of Halloween" retail promotion for Coors Light using a different celebrity like Heidi Klum or Jaime Pressly every year
The Doritos & Pepsi promotion where you matched the bills from a Doritos and a Pepsi product provided the brands with a half billion dollars in increased revenue.
Coca-Cola & Harry Potter Promotion provided mobile libraries for underprivileged kids, gave the store managers a book before it went on sale plus increased sales for Coke.
National Football League & Coors Light Multi-Year Partnership