Creating shareable content through digital and social channels will continue to play a role in B2B. Now there is something much more critical. Creating really good video content that explains a complicated topic or business in a compelling way will be the way to connect with a potential buyer or partner. Much of B2B communication is complicated. The best companies are creating content that explains their business or the products in a way that gains interest, educates and touches the viewer. Below are samples of B2B work we've worked on in the past and today.
A very successful ad in the B2B magazine "Restaurant News". How successful? $13,000,000 in business switched to Pepsi the next day.
B2B ad introducing American's 747 Freighter Fleet.
Ad targeting national grocery chains in "Beverage World" magazine.
Wellness poster for companies like United Airlines running the employee challenge.
Banner targeting large employers in need of a Wellness Company.