Only truly great marketing can break through the barrage of messages that consumers see in a day. Complacency and ordinary execution is the enemy. The creative has to be remembered among the estimated ten thousand ads and messages that a consumer sees in a day. A campaign has to create movement around a brand. It needs to be relevant, remembered, and even loved by consumers before brand loyalty is achieved. Below are a few examples of consumer marketing that people at Unleashed Ides have worked on.