Branding design includes everything a company does. It is the sum of all of the impressions and experiences that consumers (and other companies) have about your brand. It is as much, or more, about the perceived benefits as the actual attributes of your product or services. From the way a brand handles sales to the way it handles customer complaints. A valued brand will make a company worth more, whether it’s privately owned or publically traded. Below are a few brands I have worked on.
CYBEX international, inc.
KERSH HEALTH
MUVIT activity monitor concept
